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LETTERING - ANALOGUE VS DIGITAL

LETTERING - ANALOGUE VS DIGITAL
As soon as this talk about physical typography against digital typography started, I knew this was going to be something that I would take a lot out of. I am a person who loves the connection between the artist and their work and I think it is extremely important within design to keep your authenticity within the work you produce. Designers such as David Carson are a perfect example of this, as even though a lot of his work is digital, there is a lot of physical manipulation, scanning things in, photo shoots and texture. It is easy to get lost in the digital world we live in, and people prefer the ease of digital work - it is less messy and usually a lot quicker. 

Sakis raised some really good points in this talk, as he mentioned Karl Marx's concept of 'alienation'; the idea that workers before the industrial revolution lost complete connection with the work they were producing because their focus was on one task, they were never looking at the art they created from an overall view because they were part of a product line. I think Sakis was trying to elude to the idea that this still exists today, and that designers and artists lose connection with their work maybe not because they are part of a product line, but because the focus is to get the work out there as quickly as possible and make money. I personally feel that working digitally is an unbelievably easier and more sleek process, however it can be very easy to get stuck on the computer and not try things out. I also feel that the work loses rawness and individuality when it is all digital, which is why I have always preferred to merge physical and digital methods together in my own stuff. 


Eva went into some more detail about a 'resurgence of the arts and crafts movement', which was a movement back in the late 1800's/ early 1900's that was a reaction to the 'dehumanising' nature of industrial work. In the modern day, there are more and more designers and artists that are choosing to work with analogue mediums and go against the societal grain that has been implemented by the rise in technology. Designers mentioned included Hanif Kureshi, Kate Moross and Marian Bantjes. I am really interested in how modern day designers/artists are going about focusing on analogue practice in a world so densely populated by digital designers. I would like to look into this more in my own time. 

For the second part of the day we were put into groups and given a famous font each, ours being 'Garamond'. We had to recreate a letter of the font physically, which was slightly tedious but actually a lot more enjoyable than I expected, and then we had to develop it to make something more abstract.  
The day was really productive, and it has made me realise that Graphic Design, and this course, is not restricted in any way, if I want to produce physical design work then I can do that. I already knew that the course was broad but this was a moment that kind of snapped me back to reality and made me aware again that this course is mine for the taking. 

Below are some developments I have done from the work done today. These experiments have started my new sketchbook, which I didn't have last term, and I want this sketchbook to be a place where all my ideas and developments go. I have my notebook for writing down inspirations, notes and ideas, but this sketchbook will be the visual version and I feel as though it will make me more productive and inspired.  
LETTERING - ANALOGUE VS DIGITAL
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LETTERING - ANALOGUE VS DIGITAL

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